This Privacy Policy describes how inkydinkysaddles.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Privacy Policy

This Privacy Policy describes how inkydinkysaddles.com (the “Site” or “we”) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, would like to exercise your privacy rights, or would like to make a complaint, please contact us by email at enquiries@inkydinkysaddles.com or by post using the details below:

Inky Dinky Ltd
Willow Pond Cottage
Saddlers Wall Lane
Brookland
Romney Marsh
Kent
TN29 9TE
United Kingdom

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to information relating to an identifiable individual as “Personal Information”.

Device information

Purpose of collection: To load the Site accurately for you, operate and secure the Site, and perform analytics on Site usage so that we can improve our Site and services.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels and similar technologies.

Disclosure for a business purpose: Shared with Shopify and, where applicable and subject to your privacy and consent choices, analytics and advertising service providers such as Google and Meta.

Personal Information collected: Web browser and device information, IP address, time zone, cookie and similar identifiers, pages or products viewed, search terms, referring pages and information about how you interact with the Site.

Order information

Purpose of collection: To provide products or services to you and fulfil our contract with you, process your payment, arrange shipping and fulfilment, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, handle returns or complaints and, where permitted and in accordance with your preferences, provide information or marketing relating to our products and services.

Source of collection: Collected directly from you.

Disclosure for a business purpose: Shared where necessary with Shopify, payment processors, shipping carriers, fulfilment providers, fraud-prevention providers and other service providers involved in processing and delivering your order.

Personal Information collected: Name, billing address, shipping address, payment information necessary to process your payment, email address, telephone number and details of the products ordered.

Customer support information

Purpose of collection: To respond to enquiries, provide customer support, handle complaints, returns and exchanges, and resolve order, payment and delivery issues.

Source of collection: Collected directly from you when you contact us.

Disclosure for a business purpose: Shared where necessary with Shopify and with payment providers, delivery carriers, fulfilment providers or other service providers involved in resolving your enquiry.

Personal Information collected: Your name, email address, telephone number, order details, correspondence and any photographs, documents or other information that you choose to provide to us.

Minors

Some of our products are designed for children; however, purchases and customer-account interactions on the Site are intended to be made by adults.

We do not knowingly collect Personal Information directly from children where parental or guardian consent is required by applicable law.

If you are a parent or guardian and believe that a child has provided us with Personal Information without appropriate consent, please contact us using the details above so that we can take appropriate action.

Sharing Personal Information

We share Personal Information with service providers where necessary to operate our business, provide our services and fulfil our contracts with you.

For example:

• We use Shopify to power our online store. You can read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy
• We may share Personal Information with payment processors, shipping carriers, fulfilment providers, customer-service providers, analytics providers, advertising partners, fraud-prevention providers, professional advisers and other service providers that help us operate our business and fulfil orders.
• We may share Personal Information where necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information, establish or defend legal claims, or otherwise protect our rights.

Behavioural Advertising

We may use Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you, where permitted by applicable law.

We use Google Analytics and related Google services to help us understand how customers use the Site and to measure the performance of our marketing.

You can read more about how Google uses information here:

https://policies.google.com/privacy

You can manage Google advertising preferences here:

https://adssettings.google.com/

We also use advertising and marketing services, including Meta, to measure advertising performance and to show advertisements that may be relevant to you.

Depending on your location and your privacy choices, we may share information about your use of the Site, your purchases and your interaction with our advertisements with these providers through cookies, pixels and similar technologies.

You can manage Meta advertising preferences through your Facebook or Meta account settings.

You can also control the use of non-essential cookies and similar technologies through the privacy or cookie controls available on our Site.

Additionally, you can opt out of some targeted advertising services by visiting the Digital Advertising Alliance's opt-out portal:

https://optout.aboutads.info/

Using Personal Information

We use Personal Information to provide our services to you, including:

• offering products for sale;
• processing payments;
• processing and fulfilling orders;
• arranging shipping and delivery;
• communicating with you about orders and customer-service matters;
• handling returns, exchanges and complaints;
• preventing fraud and protecting our business;
• operating, securing and improving the Site; and
• where permitted, keeping you informed about products, services and offers.

Lawful Basis

Where the UK GDPR or EU GDPR applies, we process Personal Information under one or more of the following lawful bases:

Contract: Where processing is necessary to process an order, take payment, arrange delivery, handle a return or otherwise perform our contract with you.

Legal obligation: Where processing is necessary to comply with tax, accounting, consumer-protection or other legal requirements.

Legitimate interests: Where processing is necessary for our legitimate business interests, including operating and improving the Site, providing customer service, preventing fraud and protecting our business, provided those interests do not override your rights and freedoms.

Consent: Where we rely on your consent, including for certain marketing communications and non-essential cookies or tracking technologies. You may withdraw your consent at any time.

Retention

We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy and to meet our legal, accounting, tax, fraud-prevention, warranty, dispute-resolution and regulatory obligations.

Order and transaction records may generally be retained for at least six years where required for UK tax and accounting purposes.

Information may be retained for longer where required by law or where necessary in connection with a dispute, legal claim or regulatory matter.

When Personal Information is no longer required, we will delete or anonymise it where reasonably practicable.

Automatic Decision-Making

We do not use customer Personal Information to make solely automated decisions that produce legal or similarly significant effects on you.

Shopify and our payment or fraud-prevention service providers may use limited automated processing to identify and prevent potentially fraudulent transactions.

Examples may include temporary restrictions relating to IP addresses or payment methods associated with repeated unsuccessful or potentially fraudulent transactions.

Sale, Sharing and Targeted Advertising

We do not sell your Personal Information for money.

Certain privacy laws in the United States define terms such as “sale” and “sharing” broadly. As a result, the use of some advertising, analytics and tracking technologies may be considered a sale, sharing of Personal Information, or targeted advertising under those laws.

Where required by applicable law, you may opt out of these activities using the privacy or data-sharing controls provided on our Site.

Where applicable, we also recognise supported browser-based opt-out signals such as Global Privacy Control.

Your Rights

Depending on where you live, you may have legal rights in relation to the Personal Information that we hold about you.

UK and European Privacy Rights

If you are in the United Kingdom or European Economic Area, you may have rights including the right to:

• request access to your Personal Information;
• request correction of inaccurate Personal Information;
• request deletion of Personal Information;
• request restriction of processing;
• object to certain processing;
• receive certain Personal Information in a portable format; and
• withdraw consent where processing is based on your consent.

These rights are subject to applicable legal conditions and exemptions.

To exercise any of these rights, please contact us at:

enquiries@inkydinkysaddles.com

Your Personal Information may be processed or stored outside the United Kingdom or EEA by Shopify and other service providers.

Where applicable data-protection law requires safeguards for an international transfer, we rely on appropriate safeguards such as adequacy regulations or decisions, Standard Contractual Clauses or other legally recognised transfer mechanisms.

Further information about Shopify's privacy and international data-transfer practices is available through Shopify's privacy information.

US State Privacy Rights

Residents of certain US states may, where applicable, have rights to:

• request access to Personal Information;
• request correction of inaccurate Personal Information;
• request deletion of Personal Information;
• obtain a copy of certain Personal Information; and
• opt out of certain uses of Personal Information for sale, sharing or targeted advertising.

To exercise an applicable privacy right, please contact us using the contact details above or use any privacy or data-sharing controls provided on the Site.

Where permitted by law, you may appoint an authorised agent to make a request on your behalf.

We may need to verify your identity or the agent's authority before completing the request.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site.

We use different types of cookies and similar technologies, which may include functional, performance, analytics, advertising and social-media cookies.

Cookies allow the Site to remember your actions and preferences, such as login and region selection. This means you do not have to re-enter this information each time you return to the Site or move from one page to another.

Cookies also provide information about how people use the Site, such as whether they are visiting for the first time or are a returning visitor.

We use cookies and similar technologies to operate the Site, improve your experience, provide our services, understand Site usage and, where permitted, measure and provide advertising.

In addition to technologies used by Shopify, we may use cookies and similar technologies provided by services such as Google Analytics, Google advertising services and Meta for analytics, advertising measurement and marketing purposes.

Where required by applicable law, non-essential cookies and similar technologies are used only in accordance with your consent choices.

The cookies and technologies used on the Site may change from time to time.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a persistent cookie or a session cookie.

Session cookies last until you stop browsing. Persistent cookies remain until they expire or are deleted.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies may negatively affect your experience and may cause parts of our Site not to function correctly.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser settings, often found in the browser's “Tools”, “Settings” or “Preferences” menu.

More information about cookies is available at:

https://www.allaboutcookies.org/

Blocking cookies may not completely prevent the sharing of information with third parties such as advertising partners where other technologies are used.

To exercise your rights or opt out of certain uses of information by advertising partners, please use the privacy controls available on our Site or follow the instructions in the Behavioural Advertising section above.

Do Not Track

There is currently no consistent industry standard for how websites should respond to “Do Not Track” signals.

As a result, we do not alter our data-collection and usage practices solely because we detect a “Do Not Track” signal from your browser.

Where applicable, we may recognise other legally supported browser-based privacy signals such as Global Privacy Control.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.

We encourage you to review this Privacy Policy periodically for changes.

Complaints

If you would like to make a complaint about how we handle your Personal Information, please contact us by email or by post using the details provided under “Contact” above.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data-protection supervisory authority.

In the United Kingdom, our supervisory authority is:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

You may also complain to the data-protection authority in the country where you live or work, where applicable.

Last updated: 7 September 2026